AVC Reading List

Arizona Venture Consulting Recommended Reading List

I was recently asked what books I would recommend for entrepreneurs, so I decided to take a look at what was on my bookshelf (or more likely playlist- thanks Audible!).  Here is a selection of books that I have found fun or valuable for one reason or another.  Most of these are available on audiobook, which I think helps make driving a more productive.

If you have any book recommendations, I’m always looking to add to my bookshelf… aka playlist.

Last Updated: 8/10/17

Management & Leadership

Made to Stick: Why Some Ideas Survive and Others Die

Pre-Suasion: A Revolutionary Way to Influence and Persuade

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain

#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

Hooked: How to Build Habit-Forming Products

Switch: How to Change Things When Change Is Hard

The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action

The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Option B: Facing Adversity, Building Resilience, and Finding Joy

The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever

The Leadership Mind Switch: Rethinking How We Lead in the New World of Work

Brand Admiration: Building a Business People Love: 2017

The 10X Rule: The Only Difference Between Success and Failure

The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail

Raising an Entrepreneur: 10 Rules for Nurturing Risk Takers, Problem Solvers, and Change Makers

The McKinsey Engagement: A Powerful Toolkit For More Efficient and Effective Team Problem Solving (Management & Leadership)

Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time

Marketing & Sales

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Contagious: Why Things Catch On

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

Invisible Influence: The Hidden Forces that Shape Behavior

Competing Against Luck: The Story of Innovation and Customer Choice

Hug Your Haters: How to Embrace Complaints and Keep Your Customers

Platform: Get Noticed in a Noisy World

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Hit Makers: The Science of Popularity in an Age of Distraction

Traction: How Any Startup Can Achieve Explosive Customer Growth

Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience

SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs

Social Engineering: The Art of Human Hacking

Email Marketing: Beginners Guide to dominating the market with Email Marketing

Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative

Entrepreneurship & Innovation

The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World

Zero to One: Notes on Startups, or How to Build the Future


Wild Ride: Inside Uber's Quest for World Domination

The Everything Store: Jeff Bezos and the Age of Amazon

Who Says Elephants Can't Dance?: Inside IBM's Historic Turnaround

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Economics & Finance

The Rational Optimist: How Prosperity Evolves

Freakonomics Rev Ed: A Rogue Economist Explores the Hidden Side of Everything

David and Goliath: Underdogs, Misfits, and the Art of Battling Giants

Outliers: The Story of Success

Business Culture & Human Resources

Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers

The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn't

Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions

Start with Why: How Great Leaders Inspire Everyone to Take Action

Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity

Competing by Design: The Power of Organizational Architecture

The Advantage: Why Organizational Health Trumps Everything Else In Business

Leaders Eat Last: Why Some Teams Pull Together and Others Don't

Data & Technology

Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are

Competing on Analytics: The New Science of Winning

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

Lean Analytics: Use Data to Build a Better Startup Faster

How to Lie with Statistics

Data Analytics Made Accessible: 2017

Legal & Negotiations

Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist

Startup Boards: Getting the Most Out of Your Board of Directors

Slicing Pie: Funding Your Company Without Funds

Never Split the Difference: Negotiating As If Your Life Depended On It

Getting to Yes: Negotiating Agreement Without Giving In

Liespotting: Proven Techniques to Detect Deception

What Every Body Is Saying: An Ex-FBI Agent's Guide to Speed-Reading People

Spy the Lie: Former CIA Officers Teach You How to Detect Deception


Harvard Business Review

The Economist

MIT Technology Review




Fast Company




Advertising Age


The Alchemist

The Tao of Pooh (Winnie-the-Pooh)

M. Preston Clarke is the Managing Partner of Arizona Venture Consulting. Preston has a wide breadth of experience in operational leadership, strategic planning, financial management, business development, research and analysis, client service and marketing as a principal in multiple enterprises. Preston is actively involved in the local and regional entrepreneurial ecosystem and is passionate about helping early-stage companies succeed Preston received his Bachelor of Arts degree in Economics from Wheaton College (Massachusetts) and his Master of Business Administration from the Eller College of Business at the University of Arizona. He resides in Scottsdale, Arizona.