We are often asked what should be included in a business plan? Here is the table of contents from a recent business plan we created.
- Cover Page
- DISCLAIMER
- Contact Information
- Company Information
- Highlights
- Executive Summary
- Introduction
- Market
- Market Summary
- Competitive Advantages
- Company
- Business Strategy
- Business Operations
- Products & Services
- Intellectual Property and Human Capital
- Facility
- Growth Strategy
- Marketing and Public Relations
- Target Market
- Positioning
- Marketing Summary
- Online
- Public Relations
- Marketing Material
- Corporate Responsibility
- Environmental Awareness & Efficiency
- Community Service
- Competition
- Primary Competitors
- Other Competitors
- Strategic Relationships
- Corporate Information
- Incorporation
- Corporate Structure
- Current Shareholders
- Senior Management
- Legal Advisors
- Insurance
- Tax Advisors & Auditors
- Fundraising
- Valuation
- Use of Proceeds
- Potential Tax Incentives
- Exit Strategies
- Risk Factors
- Risks Related to Industry
- Financial Summary
- Disclaimer
- Overview
- Revenue Assumptions
- Direct Cost Assumptions
- Indirect Cost Assumptions
- Profit & Loss Statements
- Cash Flow Statement
- Balance Sheet
- Appendix.
- Information Resources
- Select Abbreviations
- Definitions of Select Terms