Business Plan Table of Contents

We are often asked what should be included in a business plan?  Here is the table of contents from a recent business plan we created.

1. Cover Page
2. DISCLAIMER
3. Contact Information
4. Company Information
5. Highlights
6. Executive Summary
7. Introduction
8. Market
   1. Market Summary
   2. Competitive Advantages
9. Company
   1. Business Strategy
   2. Business Operations
   3. Products & Services
   4. Intellectual Property and Human Capital
   5. Facility
   6. Growth Strategy
10. Marketing and Public Relations
    1. Target Market
    2. Positioning
    3. Marketing Summary
    4. Online
    5. Public Relations
    6. Marketing Material
11. Corporate Responsibility
    1. Environmental Awareness & Efficiency
    2. Community Service
12. Competition
    1. Primary Competitors
    2. Other Competitors
    3. Strategic Relationships
13. Corporate Information
    1. Incorporation
    2. Corporate Structure
    3. Current Shareholders
    4. Senior Management
    5. Legal Advisors
    6. Insurance
    7. Tax Advisors & Auditors
14. Fundraising
    1. Valuation
    2. Use of Proceeds
    3. Potential Tax Incentives
    4. Exit Strategies
    5. Risk Factors
    6. Risks Related to Industry
15. Financial Summary
    1. Disclaimer
    2. Overview
    3. Revenue Assumptions
    4. Direct Cost Assumptions
    5. Indirect Cost Assumptions
    6. Profit & Loss Statements
    7. Cash Flow Statement
    8. Balance Sheet
16. Appendix.
    1. Information Resources
    2. Select Abbreviations
    3. Definitions of Select Terms